With the increased digitization of the world and the growth of the Internet, over the years, the modern business requires a web presence to survive. While there may be the odd business which can survive without the Internet, doing so would seriously limit ones reach to their target audience.
When looking at developing an online presence for any business there are many components to take into consideration. From Domain name to web content (Words and Images) and Search Engine Optimization and Website Promotion and ongoing maintenance, there is an ever growing list of specialties within the online industry.
In this section of Entrepreneurial Acumen, we will dive into the nitty gritty of the various components of developing and maintaining a dynamic and appealing online presence for your business venture.