Advertising is often seen as the sexy part of business. In advertising we appeal to the senses of our target audience in the same way as a piece of art appeals to the visual cortex, a well prepared meal appeals to our taste buds and a new born baby appeals to our emotion, positive advertising messages are a great way to appeal to the decision making senses of our target audience. While there are those who prefer to use negative messaging to encourage their audience, at Entrepreneurial Acumen we will explore the positive avenue as happy clients are the best way to grow your successful business venture.