Sales is arguably one of the most important aspects of a successful business. Like it or not, without sales there is no revenue and without revenue, a business is doomed to failure.
While some people are very comfortable with sales, many start up entrepreneurs, particularly those in a technical industry, have a hard time getting over several misconceptions of what sales is all about. There are also others who have difficulty in a sales environment, due to a difficulty in dealing with people. While some may give up, the studious will find a way to deal with these sales hurdles.
In this section of Entrepreneurial Acumen, we will seek to demystify the sales process and offer some helpful tools to grow your sales acumen.