Some may see branding as a simple logo, however branding a business is much more in depth than advertising and crosses over into everything a business does. Branding is all about how the world see's you and your business, in addition to the components of a marketing and advertising plan, branding can also include your corporate culture and public outreach. Branding is essentially everything about your business and how the world see's it. Like a business plan branding defines you; like a marketing plan it designs you, like an advertising campaign it draws you and like your sales and service it is what your customers end up seeing.